FootHold SystemsFootHold AEO
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FootHold AEO

Pricing

Four tiers, and the first one is free. Every price on this page is the price you pay — there is no setup fee hiding under the one-off tiers and no minimum term on anything except the retainer, which says so.

Start with the scan. It is the only one of the four that tells you whether you need the other three, and you can read it and act on it without ever speaking to us.

AI visibility scan

Free

One off

Where you stand today, scored out of 100.

  • Your AI visibility score: how readable, clear and recommendable your site is to an assistant right now.
  • Every place your site is invisible or ambiguous to an AI, ranked worst first.
  • What each one is costing you, in plain English.
  • Whether an AI can confirm your business is real when it goes looking for you by name.

It tells you what is wrong. It does not tell you the exact change that fixes each one — that is the tier below.

Scan solutions

$49

One off

The fix for every finding, written out.

  • The specific change that clears each finding on your report, not a category of change.
  • Ordered by the points it puts back, so the first hour of work is the one that moves the number most.
  • Written to be handed to whoever maintains your site, or done yourself.

You or your developer do the work. Nothing is implemented for you.

Done-for-you build

$1,497

One off

We do it, including the second domain.

  • Your existing site restructured so machines can read what your business is: entity and service schema, answer-shaped content, plain crawlable facts.
  • Your listings made to agree with each other — same name, same address format, same claims, everywhere you already appear.
  • A second site on its own domain, built for machines rather than people, with none of the compromises your main site has to make.
  • A kickoff call to settle positioning, which listings matter in your trade, and what the second domain is called.

It is a build, not a subscription. Nothing is re-measured for you after it ships.

Ongoing AEO retainer

$4,500 + $2,500/mo

Six month minimum

The build, then somebody keeping the seat.

  • Everything in the done-for-you build.
  • The same buying prompts re-run against the same competitors every month, so movement is measured rather than asserted.
  • Continued work on whichever of the four signals is currently costing you the answer.
  • A written 180 day condition with $15,000 attached to it.

Not a checkout. A six month commitment with a guarantee attached is a conversation first, which is why this tier books a call instead of taking a card.

How to start

Every tier begins with the free scan, including the paid ones — the fix list and the build are both built off your report, so there is no order in which buying first would save you a step. Run the scan, read what it says, and decide then.

Questions about which tier fits before you run anything? Get in touch. A machine-readable copy of this page lives at /pricing.md.